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Adidas AG Type Aktiengesellschaft Traded as FWB: ADS, OTCQX: ADDYY Industry Apparel, accessories Founded 1924 as Gebrüder Dassler Schuhfabrik (registered in 1949) Founder(s) Adolf Dassler Headquarters Herzogenaurach, Germany Area served Worldwide Key people Igor Landau (Chairman) Herbert Hainer (CEO) Products Footwear, sportswear, sports equipment, toiletries Revenue €14.49 billion (2013) Operating income €1.202 billion (2013) Profit €787 million (2013) Total assets €11.59 billion (2013) Total equity €5.489 billion (2013) Employees 50,728 (2013) Website www.adidas-group.com An Adidas shop in Bonifacio Global City, Metro Manila, Philippines. Adidas AG (German pronunciation: ) is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories based in Herzogenaurach, Bavaria, Germany. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company (including Ashworth), Rockport, and 9.1% of FC Bayern Munich. Besides sports footwear, Adidas also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods. Adidas is the largest sportswear manufacturer in Europe and the second biggest in the world, after Nike.Adidas was founded in 1948 by Adolf Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas and Puma are both currently based in Herzogenaurach, Germany.The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The company revenue for 2012 was listed at €14.88 billion. ^ "Adidas Group History". adidas-group.com. Retrieved 7 May 2014.  ^ a b c d e f g "Annual Report 2012". adidas. Retrieved 10 March 2013.  ^ "Adidas, Deutsche Telekom, Infineon: German Equity Preview". Bloomberg L.P. 16 January 2008. Retrieved 26 January 2008.  ^ Smit, Barbara (2007). Pitch Invasion, Adidas, Puma and the making of modern sport. Penguin. p. 44. ISBN 0-14-102368-6.  ^ Chadwick, Simon; Arthur, Dave (2007). International cases in the business of sport. Butterworth-Heinemann. p. 438. ISBN 0-7506-8543-3.
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